Feature in Sonoma West’s Women in Business Journal

Feature in Sonoma West’s Women in Business Journal

In last week’s edition of Sonoma West’s Women in Business Journal, I was honored to find out that I was one of the publication’s featured business women. You can read the full journal at this link here. Or read the full text of the article below! Thank you so much for the honor, Sonoma West Business Journal!

Read-Flavor of the Farm

Natalia’s Kitchen is a small local business with the heart and soul of one woman powering the enterprise along.

Natalia Fritz, the daughter of vegetable farmers, feels a deep kinship with the land and with the food that the land produces. Her respect for powerful ingredients that provide much of what growing bodies need, led to her love of the sweet potato.

Fritz would frequently come home from a trip to the Central Valley with a trunk full of sweet potatoes that she would puree for baby food. In a twist of fate, Fritz discovered the flagship product of Natalia’s Kitchen entirely by accident.

“One night, the house was going crazy. The kids were ready for dinner, my husband was asking me a question, and I accidentally poured all the pureed sweet potato into the marinara sauce for our pasta dinner,” she recounted. She stared at the pot, in part disappointed but on some level knowing it was going to be fine.

“As that point I just said, okay, this is going to be dinner,” she said. Fritz was beyond surprised when her kids all proclaimed that they loved the sweet potato pasta. A few years and multiple recipe refinements later and Natalia’s Sweet Potato Tomato Sauce was born. Fritz hired a food scientist, Dr. Sangeeta Patel of Davis, CA, to get her sauce ready for the market and found a company that could produce her sauce in bum.

Fritz approached Sonoma Country Day School and her sauce was part of the menu at the school for three years, sometimes three days a week, in pasta, pizza, lasagna, and more.

Natalia Fritz is married to Clay Fritz of Fritz Winery, whose tasting room on Dutcher Creek Road offers tastings of wine that visitors to Windsor can also find in the Windsor Tasting Lounge. In addition to launching her own food brand, Natalia Fritz oversees olive oil production from the winery estate’s olive grove and the overall experiential look-and-feel of the winery itself.

Currently Natalia’s Sweet Potato Tomato Sauce is available for purchase at Fritz Winery, Oliver’s Markets, Oakville Grocery in Healdsburg, Shelton’s, and the Windsor Farmers’ market, where Fritz herself is present most Sundays.

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